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Tandice Urban

Co-Founder of The Lanby

My personal experience with autoimmune issues and background in health law and hospitality helps me address the challenges of the primary care system.

I am honored to have received the Health Law Award and named a Ruth Bader Ginsburg Scholar by Columbia Law School, where I served as an editor for the Columbia Law Review and authored a healthcare-related note.

Founding of The Lanby

I've always been passionate about medicine. After studying bioengineering at Penn, I pursued healthcare strategy & tech consulting, working closely with providers to improve care delivery. But it wasn't until I was diagnosed with breast cancer at 23 that I realized how broken our healthcare system is.

Despite having a specialist for every step of my treatment, no one quarterbacked the process from start to finish, leaving me to manage the coordination of care. Post-treatment, I turned to primary care for guidance on prevention, but found that doctors were trained to treat problems, not prevent them. When I asked for guidance on optimizing my diet and lifestyle, the feedback was often unhelpful.

The lack of interest in prevention and the misaligned incentives in the insurance and fee-for-service model have contributed to the devasting state of healthcare. Without primary care, small problems become big and expensive issues, and we turn to urgent care instead.

The Laby's mission is to redefine primary care to be relevant to patients' needs, engaging and motivating them to take their health to the next level.

We're blowing the value and the experience out of the water to make patients obsessed with their health.

Blog Posts by Chloe

The Role of AI and the Future of Personalized Medicine

MIN.

Navigating the intersection of AI and healthcare at The Lanby.

What I learned while wearing a CGM as a non-diabetic

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Our co-founder and CEO describes her experience with a CGM.

Chloe’s Corner: Hella Moist Gluten-Free and Vegan Banana Bread Recipe

MIN.

Our CEO shares her go-to banana bread recipe.

Introducing The Lanby's Junior Membership

MIN.

A note from our co-founder and CEO.

Why I Chose Surrogacy

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Our CEO's journey with surrogacy.

Chloe’s Corner: Peanut Thai Tofu Veggie Spring Roll Recipe

MIN.

The Lanby’s Co-founder and CEO, Chloe Harrouche shares a staple in her meal prep rotation: Peanut Thai Tofu Veggie Spring Rolls.

READ OUR BLOG

Chloe in the news

Pitch Deck for Healthtech Startup The Lanby's $2.7 Million Seed Round

Getting Pregnant Was Harder for Me Than Fighting Breast Cancer

What inspired you to start The Lanby?

I was initially inspired to build a better hospitality experience in healthcare when I was working at a private members club in the city. At the time, I had been managing my own autoimmune condition for years, spending countless hours at the doctor's office. Being a patient felt like my part-time job, and the experience of being my own patient advocate was exhausting. When I saw how we were treating the diners at high-end restaurants, it made me think how we were sorely missing this level of personalized attention in healthcare. Patients were receiving the worst customer service across any service industry when they really deserved the best.

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People typically don’t associate healthcare with good service — we’ve come to accept that this is the way things are. I was energized by the idea of creating a “dream practice”: one that set a new industry standard for what a doctor’s office could be like. What if we could make going to the doctor something people wanted to do instead of needed to do?

What part of your childhood has carried through to make you the founder you are today?

I was always obsessed with creating out-of-the-box experiences for friends and family as a child. (My Halloween parties were genuinely scary.) That obsession has carried through into why I wanted to be a founder — I take joy and pride in creating the right experience for the right situation, and being able to marry the worlds of health and hospitality through The Lanby has been so uniquely fun.

How do you draw on your education and early career to lead the movement in shaking up the health care status quo?

As a student, I was really passionate about bioethics, particularly interested in issues around patient autonomy and informed consent. At Columbia Law School, I studied health law, focusing my research on the legal considerations for gene modification. Consistently taking the “patient lens” during that time played deeply into my motivation to build patient-centric healthcare.

Name 3 things that you would change about the healthcare system

Broadly speaking, the thing I would change about the traditional doctor’s office experience is actually turning it into an experience, which in turn encourages patients to become more engaged with their health (not just when they’re sick). That means reimagining every touchpoint from the “patient-as-consumer” perspective. Just to name a few:

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Follow the golden rule: We talk to patients the way we actually want to be talked to as patients.
Surprise and delight: How can we go out of our way to make a doctor’s visit the best part of someone’s day?
Presentation matters: We’ve designed our office to make you wish we didn’t have such short wait times.

Tell us something that would surprise us about you?

I love solving crosswords and just recently finished up a crossword construction class. I also enjoy doing yoga, cooking any Smitten Kitchen recipe, reading (always have one fiction and one non-fiction in progress), and trying new restaurants in the city. My New Year's resolution is to learn a magic trick.

What is The Lanby?

The Lanby offers a unique primary care membership for those who want more. Our approach is integrative, customized, and centered around the patient. With a dedicated care team including a Lead Physician, Wellness Advisor, and Concierge Manager, we cover medicine, wellness, and coordination. Membership benefits include in-person and virtual visits, personalized care plans, fast access to trusted referrals, on-site lab work, curated programming, and more.

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535 Fifth Ave, Suite 603, New York, NY 10017, United States

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