Integrative Primary Care in New York

Gain access to the top doctors in NY and get personalized support from a concierge manager on all aspects of your healthcare, including prescription management and refills, as well as nutrition and lifestyle advice.

Visit Our Medical Office in New York

Our Address
535 5th Ave Suite 603
New York, NY 10017
United States
How to get here?
Nearby Subway Stations:
B, D, F, M, 7 to Bryant Park4, 5, 6 to Grand Central1, 2, 3 to Times Square
Office Hours
• Monday, 9AM–5PM
• Tuesday, 9AM–5PM
• Wednesday, 9AM–5PM
• Thursday, 9AM–5PM
• Friday, 9AM–5PM
• Saturday, Closed
• Sunday, Closed
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Meet our Care Team and Best NYC Midtown Doctors

Lead Physician

Dr. Emily Bruno

Dr. Emily Bruno is a board-certified Preventive Medicine physician with a deep demonstrated passion for international public health and healthcare policy. Before joining The Lanby, Dr. Bruno practiced at UCSD and served as an advisor for the U.S. Department of Defense. She brings her globally informed perspective on preventive health to The Lanby’s reimagined primary care approach.
Wellness Advisor

Taylor Fazio, MS, RD, CDN

Taylor received her Bachelor’s and Master’s of Science from New York University. She is a registered dietician and certified dietitian nutritionist. She joins us from corporate wellness company Charge Group. As a certified pilates instructor and all-around-wellness expert, Taylor takes a comprehensive approach to optimizing patient nutrition, exercise, sleep, and lifestyle health.

Rachel Alperin

Rachel brings a wealth of hospitality experience to the Concierge Manager role, having spent the first five years of her career working at The Yale Club, most recently as Membership Development Director. Combining this with her personal experience as a patient and patient advocate, Rachel is excited to empower patients to navigate our complex healthcare system, while creating a joyful doctor's office experience along the way.

What is primary care?

Primary care providers offer a range of services focused on preventing illness, promoting wellness, and treating common conditions. This means that your primary care doctor can help you stay healthy, catch health problems early, and manage ongoing conditions.
Plus, because primary care acts as a hub for coordinating your care, your doctor can help you connect with specialists and other healthcare providers as needed. In short, primary care is a comprehensive, integrated approach to your health that can help you feel your best.

What is Concierge Medicine?

Concierge medicine is membership-based (as opposed to fee-for-service) healthcare to ensure streamlined access to high-touch, personalized care. Without the pressure of obtaining insurance reimbursement, providers who subscribe to this model are able to spend more time with their patients and build rapport. For a quarterly fee, patients can schedule unlimited office or virtual visits without the fear of unexpected copays.

The Lanby: Primary Care Membership for Patients in New York

One all-inclusive, no-thinking-required membership to replace your current primary care. We're a no-insurance model, because we believe this realigns physician and patient incentives and allows physicians to spend time on what matters: their patients.
  • HSA/FSA eligible
  • 5-Person Care Team
  • $1,500/quarter
  • No copays or hidden fees
  • Integrative care plan
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"This is a team who knows you when you call. Appointments are easy to make, and you don’t have to wait weeks to see the doctor. The medical care is the most thorough I’ve had."
"The Lanby really is the 'fine dining' of personalized, holistic healthcare, at a much more palatable price point."
"Helped me schedule with specialists that had months long waiting lists. This is what primary care should be like - functional, holistic, and integrative."
"The Lanby is a dream come true for people who want top-notch health care presented in a way that makes you feel like a guest at a swanky spa."
"Best experience I have had with medical professionals. The team is top notch and works with you on achieving your personal health goals."

Ready to upgrade your healthcare?

Book a consult call to tell us exactly what you’re looking for and find out whether we could be a good fit.