A members club reimagining primary care
Discover what it feels like when health meets hospitality.
Coming Fall 2021 to nyc
Coming Fall 2021 to NYC text with yellow feeling good flag flying outside a buildingFeeling Good yellow flag flying in the wind on a flag pole outside of a building
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Membership waitlist
Our mission
Redefining primary care
It takes a village
The journey to find your best health isn't one to go at alone. In fact, we think it takes a team. Your assigned Care Team works together to treat the system not the symptom, so that nothing slips through the cracks.
One size does not fit all
Your Care Team designs a personalized plan that's built to fit your needs and lifestyle, with ongoing check-ins to ensure accountability.
Cut through the noise
The Lanby takes the work out of wellness, with evidence-based wellness programing & assessments that never bow down to trends.
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Redesigning the doctor’s office
Cut the red tape
The best of concierge and urgent care in one place. Next-day availability. Short waits. Long visits. Seamless specialist referrals. Seems obvious, doesn’t it?
No way Monet
You’ve seen your last expired waiting room magazine. A club inspired by your favorite New York restaurants & hotels.
Be our guest
A doctor’s office where everyone knows your name. Our staff training is pulled directly from the hospitality industry, setting the standard for guest experience in healthcare.
your membership
One all-inclusive, unlimited, no-thinking-required annual membership to replace your current primary care. We're a no-insurance model, because we believe this realigns physician and patient incentives and allows physicians to spend time on what matters: their patients.
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$2400 annual fee, billed quarterly
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No copays or hidden fees
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Use FSA/HSA dollars
Step 1: Get your Care Team
You'll receive an assigned team after you sign up. Think of your Care Team as covering the three pillars of your patient journey: medicine, wellness, and admin. But these pillars aren't siloed—your practitioners work as a team to ensure your care is coordinated, comprehensive, and continuous.
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Lead Physician
Our physicians have been rigorously vetted to ensure you're receiving best-in-class, integrative primary care. Always delivered with curiosity, patience, and empathy.
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Sick & preventive visits
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Prescriptions & refills
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Ongoing coordination
Wellness Advisor
Providing expert guidance on nutrition and lifestyle, our registered dietitians are committed to designing care plans that work for your body and your schedule.
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Personalized nutrition
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Wellness assessments
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Health optimization
Concierge Manager
Use your Concierge Manager as a resource whenever a question arises. Think of them as your first line of defense, your research assistant, your healthcare best friend.
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Monthly check-ins & unlimited chat in between
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Specialist referral coordination
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Record consolidation & insurance navigation
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Step 2: Get onboarded
New members start with a one-hour baseline visit & thirty-minute Care Plan review the following week. Our goal: getting to know you, without you telling us anything twice.
Baseline visit
Tell us about your medical history, pain points, and health goals. Your first visit is a one-hour, in-person meeting with your full Care Team, with a full physical, lab work, and wellness assessments done on site.
Care Plan review
A thirty-minute follow up with your full team to review lab work and discuss your Care Plan, which will serve as your personalized roadmap. Your team will check in monthly to help you stay accountable, and work with you to update your milestones as you make progress.
Step 3: Get well, better
A comprehensive solution designed to bring you the best of all worlds: 
health and wellness, convenience and continuity, in-person and virtual care.
Step into our office
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Unlimited visits
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Wellness assessments
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On-site lab work
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Classes, events & panels
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Vaccinations & travel medicine
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Complimentary cafe
Reach out anytime
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Unlimited virtual visits
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Unlimited chat
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Scheduling
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Specialist referral requests
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Prescription & refill requests
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Consolidated records & Care Plan
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