The Lanby

Founding Membership

Welcome, you're early

The early bird gets the perks. We've released a limited number of prelaunch memberships at a preferred rate, for life. As a practice by patients for patients, we're committed to finding new ways to give members a seat at the table. Our Founding Membership is designed to do just that.

JOIN THE CLUB

Founding Member Benefits

Preferred Rate

Lock in an early bird rate of $2000/year – for life – with a $1000 deposit. (Standard membership is $2400/year.)

EARLY ACCESS

Secure exclusive access to appointments: The Lanby will only be seeing Founding Members for the first few months to ensure priority bookings.

prelaunch perks

Enjoy curated content & programming, including our Members Only newsletter, weekly coffee chats with the founders, and a hard hat tour of the space before we open.

seat at the table

We see Founding Members as part of our extended team. We'll be asking you to share your feedback and tell us what you want to see at The Lanby. Founding Members who are interested in getting more involved will also have an opportunity to invest in a private members-only round.

Our mission

Redefining primary care

It takes a village

The journey to find your best health isn't one to go at alone. In fact, we think it takes a team. Your assigned Care Team works together to treat the system not the symptom, so that nothing slips through the cracks.

One size does not fit all

Your Care Team designs a personalized plan that's built to fit your needs and lifestyle, with ongoing check-ins to ensure accountability.

Cut through the noise

The Lanby takes the work out of wellness, with evidence-based wellness programing & assessments that never bow down to trends.

Redesigning the doctor’s office

Cut the red tape

The best of concierge and urgent care in one place. Next-day availability. Short waits. Long visits. Seamless specialist referrals. Seems obvious, doesn’t it?

No way Monet

You’ve seen your last expired waiting room magazine. A club inspired by your favorite New York restaurants & hotels.

Be our guest

A doctor’s office where everyone knows your name. Our staff training is pulled directly from the hospitality industry, setting the standard for guest experience in healthcare.

your membership

One all-inclusive, unlimited, no-thinking-required annual membership to replace your current primary care. We're a no-insurance model, because we believe this realigns physician and patient incentives and allows physicians to spend time on what matters: their patients.

$2400 annual fee, billed quarterly

No copays or hidden fees

Use FSA/HSA dollars

Step 1: Get your Care Team

You'll receive an assigned team after you sign up. Think of your Care Team as covering the three pillars of your patient journey: medicine, wellness, and admin. But these pillars aren't siloed—your practitioners work as a team to ensure your care is coordinated, comprehensive, and continuous.

Lead Physician

Taking an integrative approach to primary care, our physicians deliver best-in-class medicine with empathy, patience, and curiosity. Our physicians have been carefully selected to ensure you're receiving the best medicine and evidence-based wellness at every step.

Sick & preventive visits

Prescriptions & refills

Ongoing coordination

Wellness Advisor

Providing expert guidance on personalized nutrition and lifestyle, our registered dietitians are committed to designing care plans that work for your body, and your schedule.

Personalized nutrition

Wellness assessments

Health optimization

Concierge Manager

Navigating your health care journey at The Lanby and beyond, your concierge is your go-to resource whenever a question or need arises—and stays on top of your health even when you're not.

Monthly care plan check-ins

Specialist referral coordination

Record consolidation & insurance navigation

Lead Physician

Sick & preventive visits

Prescriptions & refills

Ongoing coordination

Wellness Advisor

Providing expert guidance on personalized nutrition and lifestyle, our registered dietitians are committed to designing care plans that work for your body, and your schedule.

Personalized nutrition

Wellness assessments

Health optimization

Concierge Manager

Navigating your health care journey at The Lanby and beyond, your concierge is your go-to resource whenever a question or need arises—and stays on top of your health even when you're not.

Monthly care plan check-ins

Specialist referral coordination

Record consolidation & insurance navigation

Lead Physician

Our physicians have been rigorously vetted to ensure you're receiving best-in-class, integrative primary care. Always delivered with curiosity, patience, and empathy.

Sick & preventive visits

Prescriptions & refills

Ongoing coordination

Wellness Advisor

Providing expert guidance on nutrition and lifestyle, our registered dietitians are committed to designing care plans that work for your body and your schedule.

Personalized nutrition

Wellness assessments

Health optimization

Concierge Manager

Use your Concierge Manager as a resource whenever a question arises. Think of them as your first line of defense, your research assistant, your healthcare best friend.

Monthly check-ins & unlimited chat in between

Specialist referral coordination

Record consolidation & insurance navigation

Step 2: Get onboarded

New members start with a one-hour baseline visit & thirty-minute Care Plan review the following week. Our goal: getting to know you, without you telling us anything twice.

Baseline visit

Tell us about your medical history, pain points, and health goals. Your first visit is a one-hour, in-person meeting with your full Care Team, with a full physical, lab work, and wellness assessments done on site.

Care Plan review

A thirty-minute follow up with your full team to review lab work and discuss your Care Plan, which will serve as your personalized roadmap. Your team will check in monthly to help you stay accountable, and work with you to update your milestones as you make progress.