Comprehensive Primary Care Made Easy
We manage your health with an integrative lens and cut through the traditional red tape on your behalf.
What is Primary Care?
The fact that we have to answer this question is the problem with our healthcare system today. Conventional primary care has become, at worst, urgent care, and, at best, an 8-min checklist approach to confirm you are "normal." However, a "normal" reference range implies you fall within 95% of the population. It's no wonder then that most healthy adults find the need for primary care confusing.
Primary care at The Lanby is a true first line of defense. As your generalist, we address any and all areas of concern and help you navigate your health holistically. Our goal is to get to the bottom of any symptoms, minimize your risk of disease, detect issues before they become problems, and support you in achieving your best health, no matter what it takes.
What's included?

Comprehensive baseline assessment to kick off your membership
- A comprehensive intake to bring your Care Team up to speed on your health and wellness.
- Extensive lab work and a complete physical exam (including vitals and body composition analysis) to establish your baseline.
- Collaborative conversation with your Care Team to understand your lifestyle and define your goals.

Personalized Care Plan based on your biometric data and goals.
- Quantifiable metrics and clear next steps to guide you towards getting and staying healthy.
- Curated recommendations for supplements, specialist referrals, diagnostics & screenings.
- Friendly reminders to keep you on track as life gets in the way.

Coordination of any care outside of The Lanby to make getting healthy seamless
- Vetted specialist and imaging referrals based on your preferences, with appointments booked on your behalf, whenever possible.
- A dedicated Member Advocate quarterbacking your health every step of the way.
- Records and lab results consolidated in your Member app.

Continuous care from your dedicated Care Team
- Quarterly check-ins and lab work to ensure progress and proactive care.
- Ongoing chat with your entire Care Team through your Member App.
- Wearable data analysis to optimize your levels across fitness, sleep, and metabolic health.

Trusted content and community events
- Wellness group sessions, panels, and exclusive experiences with industry experts.
- Supportive guides and resources to sift through the noise and support your progress in between visits.
- Exclusive Member perks from vetted brand partners.

What’s not included?
While we can help coordinate the below, your membership fee does not cover these services or associated costs:
- Urgent care visits, ER visits, and hospitalizations
- Lab tests, POC testing, advanced diagnostics, and vaccinations (performed on site, but billed to insurance)
- 24/7 availability
- Prescription medications
- Diagnostic imaging (i.e., MRIs, ultrasounds, mammograms)
- Specialist visits (we’ll make the referral but those appointments are billed directly by the provider)
General Membership
$500/month
Junior Membership
$365/month
All the same services and perks. Better price point for patients under 35 years old.
A non-refundable deposit is due upon registration and will be credited towards your first quarter of membership. Your membership will officially begin on the day of your Baseline Visit.
Get a personalized plan for real healing










The Lanby Difference

Primary care, nutrition, and wellness under one roof
A root-cause approach to resolving your issues and optimizing your health
Siloed, reactionary, bandaid solutions
Outdated, conventional approach to primary care and nutrition
A collaborative Care Team who really knows you
Ongoing chat and follow-ups to keep you on track
Impersonal visits with whomever is available
One 8-min annual visit with a burnt out physician
Trusted referrals to specialists who take your insurance
Retrieval and consolidation of records on your behalf
Researching and calling specialists through Zocdoc
Tracking and organization of your own records
Frequently Asked
Questions
Primary care was designed to serve as a first line of defense. When done right, it should address 80% of your healthcare needs. As your generalist, your primary care provider should spot areas of concern based on family history, medical history, labwork, vital signs and lifestyle factors. Their goal is to minimize your risk of disease, detect issues before they become problems, and support you in achieving your best health. Your PCP (Primary Care Provider) should also be your healthcare quarterback. That means coordinating your care with existing specialists, referring you to new specialists as needed, and guide you through the process along the way.
Yes! The Lanby will take care of all of your primary care needs (and more).
- Comprehensive baseline assessment
- Unlimited sick & preventive visits (virtually or in-person)
- Personalized Care Plan
- Unlimited chat with your Concierge Manager
- Expedited referrals to our trusted specialist network
- Online bookings
- Point of care tests
- On-site lab work (labs billed to insurance)
- Ordering of new prescriptions & refills (medications billed to insurance)
- TDap and Flu vaccinations (all other vaccinations can be submitted to insurance for reimbursement)
- Records consolidation and management
- Private events, classes & panels
- While we can help coordinate the below, your membership fee does not cover their associated costs.
- Diagnostic imaging (i.e., MRIs, ultrasounds, mammograms)
- Specialist visits
- Emergency room / urgent care visits
- Hospitalizations
- Cost of lab work, prescriptions, vaccination & other testing (done on site, but billed to insurance)
We are currently only accepting members from the New York, New Jersey, Connecticut, Pennsylvania, Florida, and California. The baseline visit must be conducted in person, but most other services can be rendered virtually.
Get in touch
Conveniently located in the heart of Manhattan, between Bryant Park and Grand Central Station.
The Lanby
535 Fifth Ave, Suite 603
New York, NY 10017
Monday-Friday
9 AM - 5 PM