Comprehensive Primary Care Made Easy

We manage your health with an integrative lens and cut through the traditional red tape on your behalf.

What is Primary Care?

The fact that we have to answer this question is the problem with our healthcare system today. Conventional primary care has become, at worst, urgent care, and, at best, an 8-min checklist approach to confirm you are "normal." However, a "normal" reference range implies you fall within 95% of the population. It's no wonder then that most healthy adults find the need for primary care confusing.

Primary care at The Lanby is a true first line of defense. As your generalist, we address any and all areas of concern and help you navigate your health holistically. Our goal is to get to the bottom of any symptoms, minimize your risk of disease, detect issues before they become problems, and support you in achieving your best health, no matter what it takes.

Primary Care Membership

What's included?

Comprehensive baseline assessment to kick off your membership

  • A comprehensive intake to bring your Care Team up to speed on your health and wellness.
  • Extensive lab work and a complete physical exam (including vitals and body composition analysis) to establish your baseline.
  • Collaborative conversation with your Care Team to understand your lifestyle and define your goals.

Personalized Care Plan based on your biometric data and goals.

  • Quantifiable metrics and clear next steps to guide you towards getting and staying healthy.
  • Curated recommendations for supplements, specialist referrals, diagnostics & screenings. 
  • Friendly reminders to keep you on track as life gets in the way.

Coordination of any care outside of The Lanby to make getting healthy seamless

  • Vetted specialist and imaging referrals based on your preferences, with appointments booked on your behalf, whenever possible.
  • A dedicated Member Advocate quarterbacking your health every step of the way. 
  • Records and lab results consolidated in your Member app.

Continuous care from your dedicated Care Team

  • Quarterly check-ins and lab work to ensure progress and proactive care.
  • Ongoing chat with your entire Care Team through your Member App.
  • Wearable data analysis to optimize your levels across fitness, sleep, and metabolic health.

Trusted content and community events

  • Wellness group sessions, panels, and exclusive experiences with industry experts.
  • Supportive guides and resources to sift through the noise and support your progress in between visits.
  • Exclusive Member perks from vetted brand partners.

What’s not included?

While we can help coordinate the below, your membership fee does not cover these services or associated costs:

  • Urgent care visits, ER visits, and hospitalizations
  • Lab tests, POC testing, advanced diagnostics, and vaccinations (performed on site, but billed to insurance)
  • 24/7 availability
  • Prescription medications 
  • Diagnostic imaging (i.e., MRIs, ultrasounds, mammograms)
  • Specialist visits (we’ll make the referral but those appointments are billed directly by the provider)

Family rates available.
Inquire to learn more.

All the same services and perks. Better price point for patients under 35 years old.

HSA/FSA eligible
CARE plan

Get a personalized plan for real healing

Emily's profile picture
Rebecca's Care Plan

Symptoms: acne, fatigue, irregular menstrual cycles

Root Causes: PCOS, elevated glucose, and A1C

Care Plan:
  • Refer to The Lanby’s Balanced Plate Method to create meals that balance blood sugar.
  • Utilize Continuous Glucose Monitor to improve insulin sensitivity.
  • Weekly acupuncture for 6 weeks.
  • Pilates 3x per week and 7,000+ steps per day to improve hormone balance.
  • Supplements: vitex and fish oil.
Michael's profile picture
Michael’s Care Plans

Symptoms: insomnia, IBS, headaches

Root Causes: Chronic stress

Care Plan:
  • Incorporate fatty fish, olive oil, mineral rich produce like dark leafy greens, mushrooms, bananas, ginger, asparagus.
  • Complete the Salivary Adrenocortex Stress Cortisol Test from Genova Diagnostics.
  • Prioritize low impact movement like yoga, walking, and swimming.
  • Avoid caffeine, ultra processed foods, and limit alcohol.
  • Regulate core temperature and get deeper sleep by taking a warm shower or utilizing dry sauna before bed. Consider red light therapy to additionally improve sleep quality.
Sohpia's profile picture
Sophia’s Care Plans

Symptoms: constipation, dry skin and brittle nails, fatigue

Root Causes: Hashimoto’s Thyroiditis

Care Plan:
  • Avoid gluten and dairy; have 1-2 Brazil nuts daily, increase intake of fiber, dark leafy greens, and high quality protein at each meal.
  • Get a thyroid ultrasound.
  • Asses heavy metals toxicity through a blood test done at The Lanby.
  • Listen to The Functional Medicine Approach To Hypothyroidism podcast.
  • Limit exposure to endocrine disruptors and switching to non-toxic products like laundry detergent, scented candles and perfumes, beauty products, and cleaning products.
  • Supplements: vitamin D, thyrosol, Omega-3 fish oil.
David's profile picture
David’s Care Plans

Symptoms: shortness of breath, elevated apoB/Hyperlipidemia, swelling of feet and ankles

Root Causes: Sedentary lifestyle and predominantly standard American diet

Care Plan:
  • Fill half of your plate with a variety of non-starchy vegetables (the equivalent of ~7-8 servings of vegetables per day) to meet the daily goal of 28+ grams of fiber.
  • Get a CT scan of coronary artery; and your Member Advisor will make an appointment with a preferred cardiologist on your behalf 
  • During a work day, set a reminder to stand up every 45–90 minutes. Utilize the “Exercise Snack” methodology to do a little bit, often.
  • Aim for a 30-45 minute walk in the morning or after dinner to get extra movement. 
  • Supplements: red yeast rice, CoQ10, and fish oil
The Lanby

Moves The Needle

100% of The Lanby's patients saw improvement in 4 out of 7 key health indicators. Here's how we helped them in their first year of membership.

of men who join are deficient in testosterone. We improved their levels by 56%.

of people who join have high blood pressure. We improved their levels by 12%.

of people who join had non optimal or unhealthy results in their lipid panels. We improved their results by 28%.

of people who join are deficient in vitamin D. We improved their levels by 67%.

5-star reviews
"This is a team who knows you when you call. Appointments are easy to make, and you don’t have to wait weeks to see the doctor. The medical care is the most thorough I’ve had."
"The Lanby really is the 'fine dining' of personalized, holistic healthcare, at a much more palatable price point."
"Helped me schedule with specialists that had months long waiting lists. This is what primary care should be like - functional, holistic, and integrative."
"The Lanby is a dream come true for people who want top-notch health care presented in a way that makes you feel like a guest at a swanky spa."
"Best experience I have had with medical professionals. The team is top notch and works with you on achieving your personal health goals."

Welcome to the  club

Welcome to the  club

get well, better

The Lanby Difference

Primary care
Comprehensive labs
Nutrition and wellness
Personalized care plan
Referrals to top specialists
Ongoing chat
Retrieval and consolidation of records
Short waits, long visits
Traditional Doctors

Frequently Asked

What is primary care?
Is The Lanby a full replacement for primary care?
What is included in my membership?
What is not included in my membership?
What if I don’t live in NYC?

Get in touch

Conveniently located in the heart of Manhattan, between Bryant Park and Grand Central Station.


The Lanby
535 Fifth Ave, Suite 603
New York, NY 10017


9 AM - 5 PM



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