If you, like us, are picky about where and how you spend your time, why should your healthcare be any different?
- Co-founder, Tandice Urban
FOUNDER STORIES
OUR MISSION

We started The Lanby because what we needed to get healthy didn't exist.

The sterile offices, impersonal visits, and reactionary treatments aren't cutting it. So we rebuilt the experience from the ground up. The Lanby serves to embody the paradigm shift our healthcare system so desperately needs. Here's how we get there:

Make it make sense

One flat monthly fee, no math required. As a a no-insurance practice, we can provide the unlimited, all-in care it takes without worrying about reimbursement. That means physician-patient incentives are finally aligned.

Make it holistic

The only way to provide meaningful, proactive care is by placing equal emphasis on lifestyle and medicine. We developed our care team approach to achieve everything we want for your health.

Make it personal

We bring Michelin-worthy hospitality into healthcare. We're disrupting the Industry standard by redesigning every touchpoint of the experience around the patient. Don't be surprised if you start to love seeing doctor.

Make it shared

Join a community of growth-minded health and wellness enthusiasts. Through curated events & programming, our members are empowered to learn and experiment to optimize their health.

$1
spent on primary care saves $13 in future healthcare costs
80%
of health issues can be resolved with primary care alone
MEMBER ROADMAP

How it works

1

Annual Baseline Visit

  • During this one-hour, in-person, whole-body assessment with your Care Team (Physician, Wellness Advisor, and Concierge Manager), we dig into your health journey and approach to wellness.

  • We conduct a comprehensive physical exam, body composition analysis, labwork, wellness assessment and discuss your goals.

2

Personalized Care Plan

  • After reviewing your bloodwork results and the information gathered during your Baseline Visit, we craft a personalized, integrative Care Plan.

  • This is an actionable roadmap to success. Whether you’re trying to get to the root cause of a problem, or seeking a way to optimize your health, we’re ready with recommendations and resources to get you there.

3

Get Well, Better

  • You’ll hear from us regularly to stay on track, address new areas of concern, or modify your goals.

  • In all the moments in between, we’re just a text away.

OUR DIFFERENCE

Say hello to your
primary care team

The journey to find your best health isn't one to go at alone. Your Care Team works together to cover the three pillars of the patient journey: medicine, wellness, and coordination

Lead Physician
  • Sick visits & acute care
  • Preventive screenings & protocols
  • Advanced diagnostics & genetic test analysis
  • Integrative treatment & supplement protocols
  • Point of care testing
Dr Emily Bruno
Dr. Emily Bruno
board-certified md

Dr. Emily Bruno is a board-certified Preventive Medicine physician with a deep demonstrated passion for international public health and healthcare policy. Before joining The Lanby, Dr. Bruno practiced at UCSD and served as an advisor for the U.S. Department of Defense. She brings her globally informed perspective on preventive health to The Lanby's reimagined holistic primary care approach.

Wellness Advisor
  • Personalized nutrition
  • Fitness & health optimization
  • Sleep hygiene
  • Wearable data analysis
  • Body composition analysis
Dr Taylor Fazio
Taylor Fazio
WELLNESS ADVISOR

Taylor received both her Bachelor of Science in Nutrition and Dietetics and Master of Science degree in Clinical Nutrition from New York University. She is a Registered Dietitian and Certified Pilates Instructor with extensive experience in private nutrition counseling and corporate wellness. As an all-around-wellness expert, Taylor takes an individualized approach to each Lanby member's guidance on nutrition, movement, sleep, and stress-management to optimize their health and most importantly, feel their best.

Concierge Manager
  • Unlimited chat via text or email
  • Expedited referrals to top specialists
  • Proactive check-ins
  • Care Plan follow-ups
  • Care coordination
Dr Rachel Alperin
Rachel Alperin
CONCIERGE MANAGER

Rachel brings a wealth of hospitality experience to the Concierge Manager role, having spent the first five years of her career working at The Yale Club, most recently as Membership Development Director. Combining this with her personal experience as a patient and patient advocate, Rachel is excited to empower patients to navigate our complex healthcare system, while creating a joyful doctor's office experience along the way.

Dr Emily Bruno
Dr. Emily Bruno
board-certified md

Dr. Emily Bruno is a board-certified Preventive Medicine physician with a deep demonstrated passion for international public health and healthcare policy. Before joining The Lanby, Dr. Bruno practiced at UCSD and served as an advisor for the U.S. Department of Defense. She brings her globally informed perspective on preventive health to The Lanby's reimagined holistic primary care approach.

Dr Taylor Fazio
Taylor Fazio
Wellness Advisor

Taylor received both her Bachelor of Science in Nutrition and Dietetics and Master of Science degree in Clinical Nutrition from New York University. She is a Registered Dietitian and Certified Pilates Instructor with extensive experience in private nutrition counseling and corporate wellness. As an all-around-wellness expert, Taylor takes an individualized approach to each Lanby member's guidance on nutrition, movement, sleep, and stress-management to optimize their health and most importantly, feel their best.

Dr Rachel Alperin
Rachel Alperin
Concierge Manager

Rachel brings a wealth of hospitality experience to the Concierge Manager role, having spent the first five years of her career working at The Yale Club, most recently as Membership Development Director. Combining this with her personal experience as a patient and patient advocate, Rachel is excited to empower patients to navigate our complex healthcare system, while creating a joyful doctor's office experience along the way.

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Ready to get well, better?